
Morning all!
News, information, and random thoughts from the busy lives of Trish Egan and Harold Phillips.



So, if you came by earlier today (or yesterday, or last week, or whenever...) to take a look at my new "Support Your Local Filmmaker" post, you probably noticed that I've been messing around with the site lay-out a bit this morning.
As you probably know, I'm a big fan of a few online comic strips, such as Something*Positive and Saturday Morning Breakfast Cereal... over the years, as I've visited those sites and laughed at their twisted humor, I've also been impressed by the ads on them... they're contextual. They don't stand out as being inconsistent with the interests of the audience that visits the site. In fact, I found myself clicking on the banners more often than not.
When I clicked the "Your Ad Could be Here" link below these ads, I started to understand why. The company that provides these sites' ads, Project Wonderful, has a completely different model than Google's Adsense program... rather than reading keywords on a page and automatically displaying ads from Google's "pool" of advertisers (have you noticed how many "cruise ads" have popped up since I added those slide shows from Trish and my Alaska cruise?), Project Wonderful matches advertisers with "publishers" through an "auction" system - the process isn't automated, but personal.
There's a lot to like about Project Wonderful's system - I really like the human element; advertisers have to take a look at my site, understand the content of my posts, and decide if you - my readers - would respond to whatever it is they're pitching. I also like the auction-style pricing structure; the advertisers bid against each other for the top position on my site. They get to determine what the top-spot on my blog is worth (though I can set a minimum bid price to start them off).
Perhaps the best part of this system is the level of control it gives me as the "publisher -" I don't have much control at all with Google's Adsense program; I can block ads from particular advertisers, or from up to five advertising sectors... but that's it. Those cruise ads I mentioned earlier? I know most of you don't care to find out how inexpensive a cruise to Italy is... you might want to see the photos from Trish and my cruise, but that's it.
With Project Wonderful, I approve each and every ad that gets displayed on the site. If someone wants to advertise something I don't think you care about, I don't approve it - it's that easy. More to the point, I get to approve ads for things I care about - and I think you should know about. So, if a local theatre company or film company wants to advertise on the blog - I'm approving that straight-away. An editor who wants to advertise his services for reel-making? It's up there. "Male enhancement" and "search engine optimization?" No way. I've got the control.
Look, like I said in my earlier post about adding advertising to the blog, I have no illusions that I'm going to get rich off of these little ads... I'm throwing them up there for a little supplemental income, and to test various advertising models for Animus Cross and Dex Dixon. If project wonderful lets me get a few pennies AND give people I want to support a platform to advertise their goods and services... well, I call that a win-win.
And hey, like the box says, your ad could be at the top of my blog, for just a few cents a day. I get to say yay or nay (and if you're a reader, I'll probably say "yay.") Want to play around with it? Visit Project Wonderful and see how easy it is to set up an ad; then, click the "Your Ad Could Be Here" link at the top of the page and bid on an ad spot. It's cheap, and if I can drive more clicks over to your web site... well, I'm happy to do it.Labels: advertising, community, sharing, show business

Labels: Clinton Street, Dark, DVD, Film, Movie, Oregon, Portland, Revenge, Robert Blanche, Screening, Todd Freeman, Todd Robinson

>> On Friday November 6 and Saturday November 7th I'll be attending the What Is Film Conference I talked about in an earlier post... at least, that's the plan at this point. If another gig comes up, I may have to miss the conference - but I really hope that I can make it. Some very interesting informaton that impacts the Oregon film scene is going to be presented - if I can make it, I plan on live-tweeting from the conference. If you're a Twitter user, be sure you follow my twitter feed... and if you're not, no big deal - just follow my tweets in the white box to the right of this page.

The discussion is part of the New Communicators Conference, an innovative decentralized conference aiming to "share experiences and inspire discussion about how we communicate with others using both online and offline media."
In a nutshell, the conference is about understanding the massive shift in communications we find ourselves in the midst of right now... more and more avenues for communicating with friends, family, business associates, and customers are popping up each day. Ten years ago, "social networking" meant going to parties and get-togethers and interacting in person with people... then came email lists, which were followed by blogs... and then, suddenly (over the course of about three years), we had MySpace, Facebook, Twitter, LinkedIn, Plaxo, and any number of new "social networking" applications that could be accessed from home or office.
Now, we could argue 'til the cows come home about the pro's and con's of this shift (Pro: easier to stay in touch with friends and family, broadening connections around the world... Con: Wall*E. 'Nuff said there). One thing that can be agreed on though, is that the potential for businesses to reach new customers through social networking is enormous.
I've said it before and I'll say it again: "there's no business like show business, but show business is like any other business." As actors, we have to market ourselves to our customers (the audience) and our business partners (the other actors we want to work with and the producers who hire us). These social media outlets give us a valuable, inexpensive way to do just that - market our services and increase our audience-base. Sadly, many actors don't utilize the internet to market themselves effectively. There are a lot of reasons; they may be intimidated or overwhelmed by the breadth of social media channels, they may be undereducated about what's available, they may be worried about how much time is spent... whatever the reason, this event is a good introduction for actors and visual artists to utilizing the internet to effectively sell themselves and their work.
I hope you'll join me tomorrow night... this promises to be an inspiring and energizing evening!
See you then...
-Harold
Labels: Actors, conference, discussion, Internet video, panel, Sales, show business, Social Networking

Just a quick note to let you know I've added a bunch of new content to http://www.haroldphillips.net/ :
>> The Home Page has been updated with all the latest info, of course...
>> My local Home Improvement Show commercial has been posted in the Video section. I also posted a clip (finally) from Crackin' The Code - those of you who haven't seen the movie yet can finally see the much talked about "blow up scene."
>> The Photo Section has new photos in the Production and Behind-The-Scenes areas from Owl and the Pussycat and Series II of Animus Cross
>> And, perhaps the biggest addition to the site is the new Store section. Now, I know what you're thinking - "Oh boy, here he goes 'selling out' again..." This "store" isn't about me making money, though. Sure, I'll admit I get a small referral bonus from a couple of the links on the Store page; the main reason for the Store, though, is to provide a "one-stop-shop" for my various projects.
Several of the films and series I've done over the past couple years sell DVD's and merchandise online. I hear from people all the time, asking how they can find this merchandise - rather than respond each time with a handful of links, I figured it would be easier to put a page on the site that collects those links in one spot.
So, if you've been waiting to see The Bicyclists or Walter Ate A Peanut... or you want an official Animus Cross sweat shirt or Lady Wasteland hat... you just have to visit the Store section on http://www.haroldphillips.net/. It's all right there.
Hope you're all doing well...
-Harold
Labels: Animus Cross, buy online, DVD, Lady Wasteland, Merchandise, Store, T-Shirt, The Bicyclists, Walter Ate A Peanut

You might remember that a while back, I took down the links to the photos I'd posted from Trish and my Alaska Cruise, saying that I'd restore them once the photos had been re-arranged.
Well, the best-laid plans and all that... between everything that's been going on and my trying to find some time to spend with my lovely wife, I never quite got 'round to doing that... but Trish and I are sort of taking it easy this weekend, and it felt like a good time to get these shots back out there to you all.
So... click the images below to see slideshows from the cruise... of course, if you want to see ALL the pictures, feel free to visit the full gallery at http://s169.photobucket.com/albums/u229/trishandharold/Alaska%20Cruise%202009/ ; be aware, though, that there are over 250 images in the gallery. You might want to let the slide-shows play and save yourself the carpal-tunnel you'd get by clicking on each image. You can hit the "stop" button in the lower-right-hand corner if you want to pause the slide-show... and if you want a larger view of a photo, just click on it.
I've said this to a lot of people since returning from the cruise... but if you've ever thought of taking a cruise, you really should. Before I left, I was one of those "why would I want to be trapped on a boat for a week?" types of people... this trip really opened my eyes, though. You're not trapped on the boat, for one thing - the ship docks regularly in different ports-of-call so you can get out and see different areas. Also, you're not "trapped on a boat;" you're booked into a five-star-resort (with, I might add, five-star food and entertainment) for a week... it just happens to float.
Seriously... if you've ever thought about it, go. You won't be sorry. The slide shows are below (each has its own individual post)... enjoy the rest of the weekend!
-Harold
Labels: Alaska, Cruise, Glacier, Humpback, Norwegian, Orca, Seals, Sharon Gless, Ship, Travel, Vacation, Whales






